The Lego Firm History

The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He fought to make payments in the depths of the Great Depression, but the small prototypes he previously made of things like ironing panels and ladders had superb potential while children’s toys. He named the organization Profano after two Danish words and phrases, leg and godt, that means “play well. ”

In 1958, he invented the iconic lego brick with pontoons inside which makes it interlock to lego bits. This innovative innovation changed distinguishly the company and allowed it to grow at an surprising pace.

By 1960s, Lego had extended its foreign reach and began building toys underneath license in North America through an arrangement with luggage manufacturer Samsonite. The business also commenced selling units with all the portions wanted to build a particular model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Community (later has been renowned Profano City), and FabuLand.

In the 1970s, Lego needed a remarkable step forward using its introduction of Lego statistics that possessed movable arms and legs. The company as well began applying more cheap and launching larger hinders for youngsters, a lines called Duplo. In the eighties, Lego’s sales grew at a remarkable rate of ten percent every year, in spite of overall doll industry revenue growth slowing.

Today, Lego is a considerable global company with gross income of above $5. almost 8 billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still seems less like a ruthlessly commercial giant and more like an older family good friend.

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *